Because of its uncompromising commitment to reporting the truth, even when doing so isn't considered "politically correct," B.C. Report has sometimes encountered difficulty in persuading companies to advertise in its pages. So in 1995, the magazine instituted a campaign to tell provincial businesses what B.C. Report is really all about—and about its uniquely responsive readership. "Before then," comments Advertising Manager Kerry Handscomb, "we weren't aggressively in the market actually looking for business."
As word spread over the next two years, advertising volume has grown dramatically. The bottom-line reason: B.C. Report delivers results.
And as business continues to expand, so too does B.C. Report's skilled team of display advertising experts. Ron Morrison, who combines an in-depth knowledge of sales with a detailed understanding of the economy and politics of B.C., was a key addition last year. New addition Ivonne Navas has a wealth of experience in all phases of the publishing industry that allows her to provide new perspectives to potential clients. Making the final product even more audience-friendly is the unparalleled design and production expertise of Advertising Production Manager Rian Vandepolder. Together, the B.C. Report team can promise to deliver a well-crafted, intelligently marketed advertisement, no matter what your product or service, to our readers.
Those same readers comprise an unusually high-quality advertising demographic. B.C. Report's hardhitting, informative style has earned it a base of loyal and highly supportive subscribers who regularly save every issue for later re-reading—meaning that advertisers can expect continued responses long after the original publication date. Our subscribers also routinely lend their magazines to friends and neighbours, thereby delivering still more punch for your ad dollar. And perhaps best of all "many of our readers will be business owners or professionals," Mr. Handscomb points out, "which means they're an ideal target for many products and services.
Advertising in B.C. Report works, so why not give us a try? |
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