127,000 readers
Chances are, the typical reader of B.C. Report is very much an ideal target audience for your advertising. Mature, well-educated, prosperous, with 84% owning their own homes, our readers have more disposable income at their command, since they avoid the congestion and high cost of metropolitan living. Significantly, almost 50% indicate that they read nearly every issue from cover to cover, and the average reader spends close to an hour each week reading his favourite magazine, the B.C. Report. The profile below is based on official 1996 PMB results for our sister magazine, Alberta Report.
| Age: | |
| 50 and over | 53,000 |
| 35-49 | 39,000 |
| under 35 | 35,000 |
| Household Income: | |
| $35,000 and over | 95,000 |
| $50,000 and over | 66,000 |
| $75,000 and over | 31,000 |
| Sex: | |
| male | 74,000 |
| female | 53,000 |
| Post secondary education: | 62,000 |
| Homeowners: | 106,000 |
| Business purchase involvement: | 59,000 |
| Principal wage earner: | 90,000 |
| Principal grocery shopper: | 86,000 |
| Households with children: | 54,000 |
| Read most or all issues: | 58,000 |
| Average time spent reading each issue: | 54 minutes |
More Information
- Our magazine is a business and news magazine that is printed bi-weekly.
- Our principal reader is male (58%), female (42%), upper to middle income, 50+, and well educated.
- We have a broad business professional subscriber base. This means our magazines have a very long shelf life, unlike a daily newspaper, and are seen many more weeks after the published date.
- The majority of our readers have a high disposable income.
- Our magazine's readership is composed of 50% rural readers and 50% urban readers. This means advertising receives excellent provincial exposure.
- 5.6 readers per copy is one of the highest rankings of any Canadian magazine.
- B.C. Report is the most cost-efficient method of reaching B.C. business owners, managers, purchasers and professionals.
- Our circulation is 97% paid at $93.00 per year.
- Our company, United Western Communications, prints 3 Western Canadian news magazines:
Alberta Report
Western Report (Saskatchewan and Manitoba)
B.C. Report- B.C., Alberta and Western Reports have a combined readership of 350,000. B.C. Report is one of the most widely read magazines available in B.C.
- We print on Mondays, one week in advance of actual publishing date. Bookings should be made a minimum of 3 weeks before publication date, with material 2 weeks in advance of print date.
- We will produce your ad at no cost to you. We use 4-colour process film, if you will be supplying camera-ready artwork, PMT's or final film.
Advertising in B.C. Report works, so why not give us a try?
Contact Kerry Handscomb at (604) 682-8202
or
contact us by E-Mail.
